Last month, novelist Mark Coggins (Candy from Strangers) employed a Google tool to compare the number of Web searches being made for two of crime fiction’s most prominent figures: Raymond Chandler and Dashiell Hammett. He found that more computer users were looking for Chandler info than for Hammett stuff. Since then, however, he has discovered a different sort of search utility that analyzes blogs. Rather than counting “the number of people who are looking for a particular term,” Coggins explains, this second tool “analyzes the number of people who are writing about a particular term in a blog.” In that competition, Chandler and Hammett are apparently more evenly matched.
Read about his latest findings here.
Friday, August 11, 2006
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