Mickey Spillane’s Lite Side

I’m posting these videos primarily for my wife’s entertainment. She claims not to remember seeing crime novelist Mickey Spillane in the TV commercials he shot during the late 1970s and early ’80s for Miller Lite beer; I think she just didn’t know who Spillane was back then.

I have no idea in how many of these 30-second spots Spillane appeared--often accompanied by a bouncy blonde played by actress Lee Meredith--but I found four on YouTube. The first was shown in 1976; the second dates from sometime shortly after that. Commercials No. 3 and 4 come from 1980 and 1986, respectively.