In the slash-and-burn atmosphere that the book business has been of late, it’s great to have some good news. Today that was announced in the form of Mulholland Books, a new imprint of Little, Brown & Company that seems determined to bring highly readable fiction to as many consumers as possible. From a press release:
The goal of Mulholland Books is simple: to publish books you can’t stop reading. The promise of a Mulholland Book--whether a crime novel, thriller, police procedural, spy story, or even supernatural suspense--is that you’ll read it leaning forward, hungry for the next word. With a focus on online community building, internet marketing, and authentic connections among authors, readers, and publisher, Mulholland Books will be at the center of a web of suspense-- unexpected, fresh, and with a 21st-century approach to publishing.
At the same time, Mulholland announced the names of some authors whose work it will be publishing during its inaugural season next year:
Mulholland Books launches in Spring 2011 with novels by the famed L.A. prosecutor Marcia Clark and mystery grandmaster Lawrence Block, new novels by UK prizewinners Mark Billingham and Michael Robotham, a trilogy of novels by Marvel Comics writer Duane Swierczynski to be published over five months, a border thriller by L.A. Times veteran Sebastian Rotella, and a trade paperback gathering of Daniel Woodrell’s legendary Bayou Trilogy of novels set in St. Bruno Parish, Louisiana. Future lists will include novels by rising stars Charlie Huston and others. The plan is for Mulholland to grow to 24 books a year, one hardcover and one paperback a month, by 2012.
READ MORE: “
Meet Mulholland Books, the New Crime Fiction Imprint from Little, Brown,” by Sarah Weinman (Confessions of an Idiosyncratic Mind).
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