An “Odd” Coupling

Although, historically, publishers have maintained that advertising doesn’t actually sell books, The New York Times reports that Bantam Dell is banking that “the same suspense-loving viewers who tune in to CSI on Thursday nights can be turned on to Dean Koontz’s ‘Odd Thomas’ thrillers.”

Beginning tomorrow, the publisher is running a series of three black-and-white television commercials during episodes of CSI that depict a faceless Odd Thomas. The ads are timed to promote the third book in the series, Brother Odd, to be published in hardcover on Nov. 28.

The (very brief) Times piece is here.